Amanda Limones

How to Connect With the Next Generation of Homebuyers

Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word "millennial" probably comes to mind. And for good reason. Millennials are, after all, America's largest generation, and they represent the majority of today's homebuyers. But what about the homebuyers of tomorrow ...

Quiz: Level Up Your Credit Score!

Designed and created interactive credit score quiz using Survey Monkey

Why You Need a Mobile-Friendly Website

Did you know over half of all web traffic comes from mobile devices? With the majority of consumers turning to their phones, instead of their laptops, to engage with brands, it stands to reason that every business needs a website that performs well on mobile. But what is it that makes a website mobile-friendly, anyway?

6 Important Tips for Working With Contractors

No matter how big or small your remodeling project, achieving your dream space requires an investment of time, money, and energy. If you're hiring a contractor, choosing the right one and knowing how to work with them throughout the process is key. These six tips can help ensure a successful outcome for your project.

How to Make Customers Fall in Love with Your Brand

In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands. People are notorious for sticking with brands they love, even when offered a superior product or lower price from competing companies. Why? Because love is blind.

What Today's Economy Means for Homebuyers: How Interest Rates and Inflation Affect Purchasing Power

In the early days of the coronavirus pandemic, our nation's economy experienced a swift financial downturn. To minimize the damage, the Federal Reserve quickly stepped in and took action to stimulate and protect the economy. In March 2020, the Fed reduced the federal funds rate to 0% and also started purchasing massive amounts of Treasury bills and mortgage-backed securities (MBS).

5 Steps to Bring Your Credit Score Back from the Dead

Are you haunted by a low credit score? Your credit score is an important part of your overall financial picture, and having bad credit can cost you both money and missed opportunities, from paying higher interest rates and insurance premiums to potentially not qualifying for financing when you need it.

Don't Let Overworking Hurt Your Bottom Line

The Business Case for Taking Time Off. Are you feeling overworked these days? You're not alone. Shortly after the pandemic began, the U.S. increased its average workday by about 40%.

Green Building Practices: How to Build a Healthy Home

As more people turn to new construction for their housing needs, it presents an opportunity to prioritize sustainability in the homebuilding process. Traditional construction methods are known for leaving a heavy environmental footprint, from using toxic building materials to producing significant amounts of waste. Fortunately, green building practices are becoming more widely accepted.

Can Smart Technology Add Value to Your Home?

Achieving full home automation doesn’t come cheap. A few smart speakers and a smart thermostat won’t set you back much, but for a fully connected home with all the bells and whistles, you could be looking at upwards of $15,000 for a typical three-bedroom, two-bathroom home. When thinking about resale value, is smart tech a smart investment?

Everything You Need to Get Started on Instagram

Having a social media presence is essential to capturing the attention of today's consumers. While we could list all the legitimate reasons your business should be on social media, perhaps the most compelling one is this: Your customers want you there.

Considerations for Lateral and Main-to-Lateral Connection Lining

White paper written for NASSCO (National Association of Sewer Service Companies).

Fast Facts About the Housing Market

Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.

Empowering Women Homebuyers

Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.

How Climate Change Is Impacting Housing

Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.

How to Build & Optimize Your Customer Database

Monthly email newsletter providing business-building tips and thought leadership. Wrote content and provided art direction on design.

Need a Productivity Boost? These Strategies Can Help

Developed artwork concept and worked closely with designer to create custom graphic to align with the White Rabbit theme and time-management topic.

Rules of the Game: Understanding the Homebuying Process

Developed the concept and layout, wrote content, directed design.

Webinar Promotional Email

Webinar Promotional Email

Used playful Halloween theme and imagery to create an enticing hook and encourage webinar signups. Resulted in a 50% increase in registrations compared to monthly average.

Webinar Promotional Email

Webinar Promotional Email

Encompass CRM Connection Newsletter

Monthly product newsletter to promote user adoption and highlight new content for Encompass CRM

Waypoints Magazine: 2021 Holiday Edition

Quarterly Direct Mail magazine. Wrote content and led art direction on layout, color choices, and imagery.

Waypoints Magazine: Spring 2022 Healthy Home Edition

Quarterly Direct Mail magazine. Wrote content and led art direction on layout, color choices, and imagery.

Payment Strategy Report

Annual Direct Mail piece sent to past customers from their mortgage lender. Shown in a bi-fold or tri-fold design with detachable referral cards.

The Challenge Ad

Wrote copy and consulted on design for print advertisement

Cash-Out Refinance

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

Adjustable Rate Mortgages

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

HELOCs

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

Rent vs. Buy

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

Rising Rates

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

Homebuyer Prospect Campaign

This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.

The Golden Rules for Making Great Videos

Part of an educational campaign on video marketing best practices.