United States
I help organizations turn bold ideas into meaningful action through storytelling, strategy, and creative leadership. With more than a decade leading award-winning content and brand initiatives across industries, I bring both vision and execution — generating ideas that inspire, and building the systems that make them real. Explore my work below or connect with me on LinkedIn to continue the conversation.
Featured Work
Goal: Keep homeowners engaged after close, without overwhelming them or turning the experience into promotion. My role: Led content strategy and creative direction for Vibrant Living, a monthly email newsletter sent to millions of homeowners. The newsletter offered practical guidance on homeownership and finances. Impact: Established Vibrant Living as a durable, high-scale engagement channel supporting education, retention, and referral value.
Goal: Launch a new SaaS solution into a crowded, complex mortgage ecosystem. The audience — marketers and sales leaders — needed to quickly understand what the product did and why it mattered. My role: Led content strategy and narrative development. Wrote the script, provided creative direction, and aligned stakeholders ahead of a high-visibility launch at ICE's annual user conference. Impact: Supported a successful product launch and gave go-to-market teams a clear, consistent story to...
Goal: Explain fast-moving housing market dynamics clearly and quickly, without overwhelming the audience — positioning mortgage lenders as trusted knowledge sources. My role: Led content and creative direction for a monthly infographic series, translating timely market data into a cohesive narrative on a 1–2 day turnaround. Impact: Turned complex, time-sensitive signals into clear visual stories audiences could grasp at a glance.
*Hermes Award Winner: A colorful, branded email newsletter that blends mortgage insights with cultural content to keep mortgage lenders top-of-mind.
Hermes Award Winner: This B2B newsletter delivers practical, timely guidance for real estate professionals. This edition translated emerging AI capabilities into clear, actionable use cases for agents, helping them adopt new technology to improve efficiency, client communication, and business growth at an early inflection point.
DotCOMM Award Winner: I developed this seasonal marketing piece to educate renters on the possibilities of buying a home, playing up the basketball motif in connection with the annual college basketball tournament.
Editorial
*Hermes Award Winner: A Women's History Month feature on the challenges women faced in home financing and their influence on housing today.
Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word "millennial" probably comes to mind. And for good reason. Millennials are, after all, America's largest generation, and they represent the majority of today's homebuyers. But what about the homebuyers of tomorrow ...
In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands. People are notorious for sticking with brands they love, even when offered a superior product or lower price from competing companies. Why? Because love is blind.
Did you know over half of all web traffic comes from mobile devices? With the majority of consumers turning to their phones, instead of their laptops, to engage with brands, it stands to reason that every business needs a website that performs well on mobile. But what is it that makes a website mobile-friendly, anyway?
Designed and created interactive credit score quiz using Survey Monkey
No matter how big or small your remodeling project, achieving your dream space requires an investment of time, money, and energy. If you're hiring a contractor, choosing the right one and knowing how to work with them throughout the process is key. These six tips can help ensure a successful outcome for your project.
In the early days of the coronavirus pandemic, our nation's economy experienced a swift financial downturn. To minimize the damage, the Federal Reserve quickly stepped in and took action to stimulate and protect the economy. In March 2020, the Fed reduced the federal funds rate to 0% and also started purchasing massive amounts of Treasury bills and mortgage-backed securities (MBS).
Are you haunted by a low credit score? Your credit score is an important part of your overall financial picture, and having bad credit can cost you both money and missed opportunities, from paying higher interest rates and insurance premiums to potentially not qualifying for financing when you need it.
The Business Case for Taking Time Off. Are you feeling overworked these days? You're not alone. Shortly after the pandemic began, the U.S. increased its average workday by about 40%.
As more people turn to new construction for their housing needs, it presents an opportunity to prioritize sustainability in the homebuilding process. Traditional construction methods are known for leaving a heavy environmental footprint, from using toxic building materials to producing significant amounts of waste. Fortunately, green building practices are becoming more widely accepted.
Achieving full home automation doesn’t come cheap. A few smart speakers and a smart thermostat won’t set you back much, but for a fully connected home with all the bells and whistles, you could be looking at upwards of $15,000 for a typical three-bedroom, two-bathroom home. When thinking about resale value, is smart tech a smart investment?
Having a social media presence is essential to capturing the attention of today's consumers. While we could list all the legitimate reasons your business should be on social media, perhaps the most compelling one is this: Your customers want you there.
White paper written for NASSCO (National Association of Sewer Service Companies).
Email Marketing
Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.
Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.
Infographic featuring housing market news and trends. Wrote content and led art direction on readability, flow, color choices, imagery, and layout.
Monthly email newsletter providing business-building tips and thought leadership. Wrote content and provided art direction on design.
Developed artwork concept and worked closely with designer to create custom graphic to align with the White Rabbit theme and time-management topic.
Quarterly Direct Mail magazine. Wrote content and led art direction on layout, color choices, and imagery.
Quarterly Direct Mail magazine. Wrote content and led art direction on layout, color choices, and imagery.
Annual Direct Mail piece sent to past customers from their mortgage lender. Shown in a bi-fold or tri-fold design with detachable referral cards.
Wrote copy and consulted on design for print advertisement
Social Media
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.
This “off-the-shelf” social media content was created for mortgage lenders to complement their existing social strategy based on shifting market needs. Content was delivered in an easy-to-use format that could be uploaded to multiple social sites.