Letitiah Obiri

Freelance Copywriter & Content Marketer

United Kingdom

Letitiah Obiri is a Content Marketing Consultant and Freelance Copywriter with a background in journalism, public relations and digital marketing. As a freelance business writer, she has been featured in numerous publications including The Guardian and The Telegraph. As a seasoned copywriter, she has worked on behalf of leading brands including Microsoft, Amazon, Google and Dell.

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Portfolio
Google Africa AI Hub
Video script

Developed a script for a promotional video and collaborated with a videographer to shoot at the Google AI Hub in Ghana.

Vodafone Business
Sales brochure

Developed marketing and sales collateral to promote Vodafone's business offering

Samsung Business
Sales email series

Wrote a series of email sequences to promote Samsung's business devices to targeted corporate customers

Business Insider x Samsung
Interviews

Created an interview series for Samsung business customers featuring influencers and innovative entrepreneurs who shared inspiring stories. This Flip & Fold Business campaign was eventually nominated for two ALF sales & marketing awards.

Business Insider x Mastercard
Report Interviews

Conducted a series of interviews with financial leaders ahead of Mastercard's report on cross-border payments

Business Insider x Department of Business & Trade
Business interviews

Arranged a series of interviews with entrepreneurs who have been funded by the UK Department of Business & Trade.

Amazon Web Services
Manufacturing white paper

Produced a series of white papers targeting different verticals to promote AWS cloud services

Nokia Digital Automation Cloud
Ad copy

Created ad copy and social ad copy across Google, YouTube and programmatic display to promote Nokia's cloud offering

Google
Interview series

Conducted interviews with founders and AI scientists for the Google Africa blog in a bid to promote black excellence on the continent

Microsoft Cloud
Industry product pages

Wrote sales and marketing product copy for several verticals including retail, finance and healthcare

Amazon Fresh
Marketing brochure

Amazon required a brochure to be rewritten in an engaging way to instruct landlords how to manage the launch of Amazon Fresh stores

IDG + Dell
Microsite copy

Responsible for content editing articles across European CIO sites as well as social media and ad copy

Google + Digital Boost
Ad campaign straplines

Created advertising copy and social media captions for Google digital mentoring campaign

IDG + Intel
Native ads + articles

Copy edited articles and produced native and social advertising copy to promote assets

Oracle
White paper

Co-created white paper promoting Oracle's Cloud applications designed to target the automotive industry following the rise of connected vehicles

Zendesk
White papers

Collaborated with Zendesk and Slack to create marketing campaigns to promote their series of white papers

Reuters News Agency
Website copy refresh

Tasked with updating the current Reuters Connect website copy to tap into the US market and help journalists source videos, pictures and text, instantly.

John Lewis & Partners
Christmas email campaigns

Created several targeted CRM email campaigns during Christmas and Black Friday which helped to drive increased CTR

Onfido + Santander
Manifestos

Produced a range of manifestos about ID verification targeting financial, crypto and insurance sectors.

Lambeth Council
Website + blog copy

Outputs included a website, newsletters and blog posts to promote Stride's new enterprise programme.

Klarna
Micro copy

Created promotional comms including CRM emails, push notifications and in-app articles for leading retailers like Fenty Beauty.

TK Maxx
Microsite

Created a series of festive-themed features and Christmas buying guides as part of the newly launched TK Max Insider content hub.

Menlo Security
Product pages + ad copy

Optimised product pages ahead of ad campaign promoting newly launched cloud cybersecurity offering

Hiscox
Annual report

Referenced internal customer data to create DNA of an Entrepreneur annual report featuring unique insights from business owners

Prospa
Editorial guidelines

Developed brand bible for fintech startup Prospa who wanted to create a consumer-friendly tone of voice to communicate with their business audience ahead of re-launch

Placed App
Diversity & Inclusion Ebook

Tasked with creating thought leadership content for recruitment app Placed, to target their audience of hospitality and service sector employers in a bid to drive lead generation

E-Commerce Nation
Business guest posts

Wrote a series of guest posts for several business and marketing publications including Digital Doughnut, Internet Retailing and Prisync

NGP Capital
Website copy

Led copy workshops and developed content for the newly launched NPG Capital website.

The Guardian
Business + marketing articles

Published several articles for publications including The Guardian, The Telegraph, Business Zone and Talk Business

Timberland
Product descriptions + blog posts

Leading fashion retailer Timberland were looking for SEO friendly product descriptions and trend led blog posts to engage their customers and encourage content conversions.

MATCHESFASHION.COM
Product descriptions

SEO friendly product descriptions carefully crafted to reflect the tone of a premium luxury retailer.

Swoon Editions
Blog posts

Luxury interiors brand Swoon Editions wanted to drive more traffic back to their product pages with SEO rich blog content that reflected the lifestyle their customers led.

Sweaty Betty
Blog posts

Wrote a series of articles and social media copy to celebrate US Black History Month

LoyaltyLion
Customer case studies

Created a series of case studies using customer data to showcase loyalty programme software

Joos Power
Website copy

Created SEO-friendly copy for the relaunch of the Joos Power website as it entered new markets.

LoyaltyLion
Dashboard + applications

UX copywriting across SaaS platform dashboard, app push notifications and product documentation