Crystal Gilliam

Content Marketing | Copywriting | UX Writing | Editing

Portugal

I'm a writer and a storyteller with more than 10 years of experience as a copywriter, UX writer, content marketer, and editor. I'm an expert at all types of copy and content: from SEO-optimized, conversion-focused marketing copy for websites, email nurturing streams and social media to long-form, human interest pieces (and all the copy in between).

I write B2B and B2C copy, and have extensive experience in the following: eCommerce, Logistics & Supply Chain, AI & Machine Learning, Recruitment & Employment, Travel, and Fitness/Lifestyle.

Portfolio
Defined.ai
12/14/2021
A Guide to AI in Enterprise: The What, The Why, The Who

Enterprise AI refers to the application of artificial intelligence and machine learning to business processes across all industries. Here, we look at what it is, why companies are using it, and practical use cases.

Michael Page
Putting the "work" into working from home: how to be productive | Michael Page

Are you working from home these days? Whether you regularly work from home or are just temporarily home due to the current situation in Singapore and the COVID-19 coronavirus, here are some tips on how to set up your working space, the best tools to use if you are working from home and how to ensure you can still be efficient outside of the traditional office setup.

Michael Page
7 ways that COVID-19 is changing recruitment and hiring | Michael Page

The current pandemic continues to impact our lives in a myriad of ways. By now, it is clear that COVID-19 isn't exiting our lives as quickly as it came roaring in. As talk of recovery begins for businesses around the world, another important part of the conversation is how the pandemic has fundamentally changed the way we do things in the workplace - in many cases for the better.

Tradegecko
Instagram and Indonesia: How social media selling is disrupting eCommerce

This piece explores how social media is impacting the eCommerce market in Indonesia. Along with in-depth market research, writing this post required interviews, market research and analysis. Published on the TradeGecko blog, this article resulted in some of the highest page views for any article, and resulted in a good amount of MQLs.

Defined.ai blog
05/12/2021
How Image Annotation Teaches Machines to See

Written for Defined.ai' blog, this article explores the technology related to image annotation, or how we teach AI models to "see" what's around them. Partly driven by SEO, partly written to expand the knowledge base for the brand. This 1500 word article was published on their website.

Travel Writing

Crystalandsergio
I Can See the World Through You

A blog post from my personal travel blog about the state of Burma, as seen through my eyes as a traveler through the country.

Worldnomads
Seeing the world through other eyes

An entry I wrote for a travel competition about Nepal: I shudder as he manoeuvres the reluctant goat into place. Curly wisps of hair fall into his face as he wipes accumulated blood from a machete. In a sawing motion, he severs the goat's head. Thick blood, contrasting sharply with black fur, pulses out from ...

Crystalandsergio
I Can See the World Through You

A humorous article written on my personal travel blog about a trip through India, complete with cows, beautiful sunsets and stomach bugs.