RJ Gumban

SEO Content Strategist | B2B Healthcare + Education | Content Operations | AEO/GEO | Licensed Teacher (LPT)

Philippines

I’m RJ. I turn search intent into revenue for healthcare, marketing, and mission-driven teams.

Since 2015, I’ve created and shipped content systems and SEO assets at scale:

1,500+ SEO pages built
250+ clinical resources published
1,000+ primary keywords ranking on Google page 1

My specialty is high-trust content for technical/regulatory environments—where accuracy, clarity, and credibility matter as much as rankings. I also optimize for AEO/GEO, so content performs across classic SERPs and AI-assisted discovery.

Open to freelance, contract, or full-time roles.

Portfolio

WEBSITE COPY AND STRATEGY

GEO + SEO BLOGS AND ARTICLES

Digital Resource
02/24/2023
‍Celebrity Meals: The Secret To McDonald's Marketing Success

Crafted numerous blog articles for Digital Resource, blending SEO with cultural insight. This feature on McDonald’s celebrity meals is one of many designed to drive engagement, brand authority, and strategic content performance.

Freelance Clinical
05/05/2025
What Aduhelm's Trial Got Right (That No One's Talking About)

Developed a long-form thought leadership piece for Freelance Clinical that explores key operational takeaways from Biogen’s Aduhelm trial. The article guides sponsors on building scalable strategies under regulatory pressure.

EDUCATIONAL AND MARKETING ASSETS

HIMAP
05/27/2025
HIMAP Digest Monthly Newsletter – May 2025 Edition

Serves as Editor-in-Chief of HIMAP Digest, overseeing monthly content strategy, writing, layout, and cover design. Each issue is crafted to deliver timely insights for stakeholders in the Philippine healthcare IT-BPM industry.

Carepatron
07/28/2024
Pelvic Organ Prolapse Quantification (POP-Q) Template

Created and reviewed 100+ clinical templates for Carepatron as senior medical writer. This POP-Q template offers structured, evidence-based support for pelvic organ prolapse assessment and documentation.