Nosike Nwigene
Communications and External Relations.
Nigeria
When Nosike’s not helping with earned media and visibility for his partners, you can catch him at a sports bar or figuring out this writing thing.
Nigeria
When Nosike’s not helping with earned media and visibility for his partners, you can catch him at a sports bar or figuring out this writing thing.
I'll never forget watching that Brad Pitt Baseball movie, where data becomes the secret weapon. Growing up in Lagos, that kind of thinking was new to me, but I was hooked.
President Trump's press secretary recently invited podcasters, social media influencers, and content creators to White House press briefings. This signals a major shift in how information is shared and who gets to share it.
Nosike wants you to forget about the perfect draft, and prioritise clarity and impact.
Many founders and CEOs do not understand the importance of their personal social media pages to their businesses. Communication is a vital skill for leaders, and the Digital Age has changed how people communicate.
It is common for entrepreneurs to conflate public relations (PR) with marketing. While they are cousins and related, the evolution of digital communications, including social media, has increasingly obscured their differences, and a bottom-line mentality might mask these distinctions from startups struggling to justify every penny of expenses.
Afrobeats is enjoying its moment in the global spotlight. While the reasons behind this are not the remit of this piece, the reader should understand that for many international music and entertainment players, an alignment with African culture and values is increasingly popular and monetisable.
From near obscurity to raising $1.6 billion in investment across 91 deals in 2021; a growth of 152% from the previous year, Nigerian startups have become highly sought after. A report by Renaissance Capital puts the funds raised between January and April 2022 at $678 million.
Scalable startups and their ecosystems are crucial for developing economies looking for means to boost economic development. They bring new knowledge and innovations, create jobs and bring competitive dynamics into businesses. Seven out of the top 10 largest companies in the world are tech companies and Nigerian technology startups raised over $1.37 billion in funding in 2021.
