Meriem El Hajraoui

Copywriter

Morocco

Let me elevate your brand through the art of effective communication.

Proficient in:

Content Marketing Strategy & Execution

Storytelling & Creative Writing

Email Campaigns & Newsletters

UX Copywriting, Blog Articles & How-to Guides

Portfolio
Medium
My Work for Design Bootcamp (Medium)

Have you ever tried signing up on a platform only to face too many steps with barely any guidance? Or tried buying a pair of shoes online and found every detail packed into the same page? Moments like these feel overwhelming, sometimes even stressful. This happens when progressive disclosure is not considered during the design process. In this article, we will explore the principle of progressive disclosure and explain how to apply it effectively when designing user experiences.

Carnivore Way
My Work for Carnivore Way

Explore one of my health-focused newsletters written for Carnivore Way, where I translate fitness science into engaging, reader-friendly advice.

Yoga Daily
My Work for Yoga Daily

Discover one of my wellness-focused newsletters written for Yoga Daily, where I combine yoga practice with mindful lifestyle advice.

Medium
10/30/2024
My Work for Design Bootcamp (Medium)

Why Do We Trust Some Brands Instinctively? In this article, I explore the emotional and psychological layers behind brand trust, what makes us connect with some brands instantly while remaining skeptical of others. Through accessible language and marketing insight, I unpack the signals that build credibility and how brands can create meaningful relationships with their audiences.

Medium
03/18/2024
Personal Writing on SEO Best Practices

Les bonnes pratiques SEO In this French-language article, I share simple, actionable SEO tips based on my own learning and experimentation. It’s a reflection of how I approach writing with both structure and strategy, balancing accessibility with technical insight to make digital content more visible and effective.

Medium
03/17/2024
My Work for Design Bootcamp (Medium)

A Beginner’s Guide to UX Copywriting Explore my introduction to UX copywriting published on Design Bootcamp, where I break down how clear, purposeful language improves the user experience. This article shares practical insights into writing copy that guides users, builds trust, and supports intuitive digital navigation, perfect for those new to the field.

Youcan
Step-by-step guides

Take a look at the step-by-step guides I wrote for the e-commerce platform YouCan, where I walk users through building a complete online store from scratch, available in both French and English.

Youcan
Website pages

Discover the content I wrote for all the website pages in French.