Gina Rautenberg

Writer. Editor. Digital Strategist.

United States

I write for some of the biggest names in real estate and tech. And I’m one of those people who doesn’t mind telling you, I love what I do.

Whether you need a website overhaul, new emails and blogs, or to simplify your UX copy to better activate product users, I can help.

Email [email protected] to get in touch.

Portfolio

Websites

SmartZip Analytics
Home Page

Revised the home page to attract and engage the client's target audience, real estate agents and brokers.

SmartZip Analytics
Product Highlight

This page explained the main benefits of their flagship product to potential clients.

Thought leadership articles

SmartZip Analytics
Five Ways Automated Marketing Can Help Agents Get Ahead

In a perfect world, you'd have time to run your business like a mini marketing agency, creating campaigns on a whim using a flurry of designers, copywriters and coders who were dedicated to building and reinforcing your brand. In the real world, you're lucky if you have time to post a Facebook ad about an upcoming open house.

SmartZip Analytics
Three ways predictive analytics is changing the game for TODAY's real estate agents

It's a story that's taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child.

SmartZip Analytics
8 ways you know it's time for predictive analytics

It may be time for you to leverage predictive analytics if... 1. You've spent 10 hours on FB to researching baby announcements. 2. Your farming efforts are single-handedly keeping your print vendor in business, but you have yet to receive one response or real estate seller lead from your direct mailers.

SmartZip Analytics
What to expect when you're expecting (a listing)

Congrats! You've spent days, weeks or maybe even months trying and now it's confirmed - you're expecting (a listing). There are hundreds of books, blogs and coaches who have given their best advice about what to do when you land a listing lead, but you're a busy expectant Realtor, so we've gathered the best advice below.

SmartZip Analytics
What do Tinder, Pandora and SmartZip have in common?

Inman's Real Estate Connect NYC 2015 wrapped up last Friday with the most unlikely of comparisons. During the "How to Use Big Data to Build Your Business" segment with Inman's Morgan Brown, SmartZip CEO Avi Gupta explained that big data is more than just a buzz word.

Sales collateral

SmartZip Analytics
Real Estate Product Flyer

Event flyer designed to distribute to potential clients who were looking for a low-cost option.

Inman News
Event Sponsorship

Flyer designed to explain varying sponsorship options for a high-profile event.

Infographics

Inman News
8/4/2015
Infographic: How home prices affect homeowner finances long term

As a resident of the San Francisco Bay Area, I spend an unnecessary amount of my time calculating housing affordability. In fact, I don't remember the last time I attended a social event where the topic didn't turn to housing, the potential bubble, or how "Sarah's cousin's best friend just bought a steal of a one-bedroom condo for $700,000 ...

SmartZip, Inman
06/15/2015
New construction markets and buyers

Perhaps no one is watching the rebounding housing market more closely than home builders, who represent one of the last industries to bounce back after the Great Recession.

SmartZip, Inman
05/11/2015
En masse: Where America commutes via public transit

When you think of public transportation, do you think of harried New Yorkers crowding into underground subway stations? Vice President Joe Biden's well-documented obsession with commuter trains? Long lines of bus travelers waiting in single files to board?

SmartZip, Inman
04/13/2015
Road warriors: The 10 cities with the most commuter cyclists

As the green living movement continues to grow and our roadways become ever more crowded, cycling is becoming a popular commuting option across the country. While many cities like Portland and Berkeley have unsurprisingly high rates of bicycle commuters, you may be surprised at the areas rounding out the top 10.

SmartZip, Inman
01/19/2015
A choose your own winter adventure flow chart

2015 came in with a bang: flu rates are up, winter storms are hitting everyone (including San Diego!) and commutes have slowed to a crawl. Every time around this year, a list comes out showing the best markets to avoid winter - but in reality, not everyone wants to move to Arizona.

Consumer advice articles

Edina Realty
07/21/2016
How first-time buyers are nabbing their dream homes for (way) less

If you're a first-time buyer stressed out by the low inventory (and escalating bids) in the Twin Cities metro, it may be time to switch up your strategy. While a move-in home is ideal, there are fixer-uppers on the market - plus, there's a loan option that comes with built-in remodeling money.

Edina Realty
01/23/2015
Luxury home trends you'll see in 2015

Bye-bye, granite countertops! As the luxury market surges in Minnesota and western Wisconsin, new trends are emerging. Here's what luxury buyers can't live without in 2015. Stark white kitchens continue to be the rage, with stainless steel appliances providing a sharp contrast.

Edina Realty
01/22/2015
The five best reasons to downsize your home

According to the National Association of REALTORS® (NAR), nearly 70 percent of homeowners over the age of 65 have paid off their mortgage, allowing them more options than younger homeowners. With equity built up, the ability to sell for a profit is more likely for this demographic, who can then choose to spend their earnings however they choose.