David Yarbrough

Copywriter

United States of America

I am a marketing copywriter and proofreader based in the Houston area with agency experience. My background also includes newspapers (Fort Worth Star-Telegram and Philadelphia Inquirer) and online at ESPN.com. I graduated from Harvard College with an A.B. in economics.

Portfolio
Signage and flyers
2014
Direct Energy-USO promotion

QR-coded flyers distributed at a sold-out Houston Dynamo home game on July 4 helped generate online sales leads for Direct Energy, which donated $1 per lead to the USO.

Sponsor script
2014
Direct Energy-USO promotion

Direct Energys promotion with the USO was announced during halftime at BBVA Compass Stadium in Houston. Check out what the PA announcer told the fans in order to get involved.

B2B collateral
06/2014
Direct Energy Power-to-Go

The Power-to-Go program is designed to offer business offers incentives to attract more customers to sign up for Direct Energy plans.

B2C collateral
2014
Direct Energy Refer-a-Friend

The Refer-a-Friend program offers Direct Energy consumers the incentive to make referrals for new customers in exchange for credits to be applied toward their DE bill.

Press release
2012
Kelman Becomes Katalyst

Kelman Data Management, the global geophysical data management firm, officially changed its name to Katalyst Data Management after a rebranding initiative.

Magazine feature
2012
MMA and Everyday Fitness

The Northcutt siblings of Katy, Texas, demonstrate championship form and insightful tips on incorporating mixed martial arts moves into your fitness routine.

Magazine - back page
2008
Houston's 'Nutcracker' Prince

Houston Ballet first soloist Linnar Looris, a native of Estonia, is no stranger to the role of the Prince in "The Nutcracker."

Magazine blog post
2013
She Reaps What She Sews

Award-winning costume designer Jennifer King of The Woodlands never got to celebrate Halloween as a kid. You could say that she has been making up for lost time ever since.