I distill big ideas into words that are easy to digest. I'm an imaginative, empathetic writer with 10+ years' experience helping brands build strong relationships with their audience.
A breakdown of how Maestro Pizza advertised on Snap and achieved a 79% decrease in CPM while increasing impressions and reach with a full-funnel execution strategy.
Asked to create a comprehensive guide to help advertisers win over Gen Z and Millennial customers while providing insights into their unique shopping habits, preferences, and platform usage—particularly on Snapchat.
Short email highlighting Javy Coffee's success on Snapchat.
Social and Video Copy
Asked to create a short-form script introducing a new way for CareerStep Learners to share their personal success stories.
Product Marketing
Asked to create a direct mail postcard that would capture the attention of business owners and drive them to Snapchat's For Business website.
Asked to recreate Carrus' B2B site from scratch with a more modern esthetic and compelling direct response copy.
Asked to create a brief one sheet to highlight the benefits of Virtual Reality in a healthcare training environment.
Short-form ad featured in UT Business Magazine
Blog Writing
Educational B2B blog copy
An overview of why businesses should use whiteboard animation as part of their training
March Madness blog post
Long-Form Copy
Long-form copy sample (print and digital)