South Africa
I'll help you tell your story in a way that grabs your audience's attention and keeps them engaged.
I can follow a brief, write to a word limit and deliver clean, compelling copy on time.
What I can help you with:
Ghostwriting (e.g. thought leadership articles)
Blogs
Mailers
Ebooks
Brand stories
Website copy
Profiles
Features
Editing AI-generated copy to sound human
Content strategy
Storytelling training
Special areas of expertise:
Health & Wellness (I am a certified personal trainer and was a fitness editor for 11 years.)
Lifestyle
I've also worked with clients across many industries, including property, financial services, packaging, sport and consumer goods.
Where I've worked:
Agency
Small businesses
Corporate communications
Custom magazines
Travel magazines
Health & Wellness magazines
Contact me: [email protected]
Please have a look at some of my work, below.
I was deputy editor and also fitness editor of Women's Health South Africa for a number of years and it was a job that really felt like home for me. Later, I concurrently became deputy editor of Men's Health South Africa. As a freelancer, I still contribute to Women's Health.
Cover story for Clicks ClubCard magazine. As a regular contributor to (and former editor of) this magazine, I write about psychology and wellness, as well as the occasional cover feature.
Cover feature for a women's magazine. Telling people's stories is a privilege that I don't take for granted and it comes with responsibility. I'm not interested in the "tabloid fluff" version of a person. I believe every human being is extraordinary and that's what I endeavour to show the world when I share their stories.
I worked with a startup that provides wellbeing solutions to corporates and wrote the script for their brand video.
One of my favourite articles I have ever written. In the early 2020s, I freelanced as the fitness editor for Modern Wellness magazine, which came out twice a year for three years. This article was personal for me, but also tapped into the global Zeitgeist and explored a pertinent issue in the fitness industry. I believe it's an example of how long-form storytelling can be engaging and informative.
Creative travel writing with a content marketing slant. I've written a few articles for this high-end travel magazine for the Newmark Hotels & Reserves group.
I enjoy working with businesses that have real heart. I consider it a privilege to help them tell their stories (and sometimes help them figure out what their stories are!), so that they can get on with the business of changing the world for the better. Working with this startup on the copy for their new website gave me an opportunity to meet a team of people who are using their exceptional talent to make a big, positive impact in their field.
As a regular contributor to Mediclinic hospital group's various platforms, I worked with medical professionals to make complex information accessible to everyday people.
As a regular contributor to this corporate blog, I wrote about the human side of tech for non-techy people.
As editor of this quarterly publication for financial intermediaries, I edited thought leadership articles and write features about trending topics in the world of finance, like this one on customer experience.