Wanita Nicol

Content Marketing | Features | Health & Wellness

South Africa

I'll help you tell your story in a way that grabs your audience's attention and keeps them engaged.

I can follow a brief, write to a word limit and deliver clean, compelling copy on time.

What I can help you with:
Ghostwriting (e.g. thought leadership articles)
Blogs
Ebooks
Brand stories
Website copy
Profiles
Features
Social media blurbs

Special areas of expertise:
Health & Wellness (I am a certified personal trainer and was a fitness editor for eight years.)
Lifestyle
I've also worked with clients across many industries, including property, financial services, packaging, sport and consumer goods.

Where I've worked:
Agency
Small businesses
Corporate communications
Travel magazines
Health & Wellness magazines

Contact me: [email protected]

Please have a look at some of my work, below.

Portfolio
Impulsebiomed
02/18/2025
Impulse Biomed | Breaking Barriers of Access

I enjoy working with businesses that have real heart. I consider it a privilege to help them tell their stories (and sometimes help them figure out what their stories are!), so that they can get on with the business of changing the world for the better. Working with this startup on the copy for their new website gave me an opportunity to meet a team of people who are using their exceptional talent to make a big, positive impact in their field.

FURTHER Building Stronger Humans Who Build Stronger Communities.
FURTHER website

I worked with this organisation to write copy for their website, conveying the work they do in a way that's engaging to stakeholders.

NEWMARK LIFE PUBLICATION ISSUE 2
11/08/2024
The Great Escape

Creative travel writing with a content marketing slant. I've written a few articles for this high-end travel magazine for the Newmark Hotels & Reserves group.

Mediclinic Family
Wanita Nicol, Author at Mediclinic Family

As a regular contributor to Mediclinic hospital group's various platforms, I work with medical professionals to make complex information accessible to everyday people.

FIA Insight Q4 2024
11/29/2024
FIA Insight Q4 2024

As editor of this quarterly publication for financial intermediaries, I edit thought leadership articles and write features about trending topics in the world of finance, like this one on customer experience.

Modern Wellness
03/15/2021
Slow Down

One of my favourite articles I have ever written. In the early 2020s, I freelanced as the fitness editor for Modern Wellness magazine, which came out twice a year for three years. This article was personal for me, but also tapped into the global Zeitgeist and explored a pertinent issue in the fitness industry. I believe it's an example of how long-form storytelling can be engaging and informative.