Sativa Ross

Communications Strategist & Strategic Storyteller

United States

With two decades of experience in marketing, communications and PR, I am passionate about delivering high-impact, results-driven communication strategies for several leading companies such as Dayco, BASF, NORMA, Rassini, OSRAM and EY. I am versed in both business and consumer initiatives, and work closely with my clients to create strategic programs that align with company KPIs, influence purchase decisions and engage target audiences.

Prior to launching SR PR Consulting in January 2019, I spent 12 years at one of the world’s largest PR firms, most recently as a senior vice president. In both my current role at SR PR and past roles at agencies large and small, I've been laser focused on leading cutting-edge communications programs that include strategy development, research, digital content creation, PR, event activation, message alignment and more.

Strengths include strategic message development, story mining, video production, web copy, blogs, articles, press releases, corporate presentations, byline articles, newsletters and social posts.

Portfolio

Writing and Content Examples

Website Content
2024
Dayco NA Website

Responsible for helping identify the strategic direction for a new site for Dayco, as well as writing and producing all content on the site from the initial launch in 2022 to ongoing additions that ensure content is fresh and relevant. Also held VOC clinics to ensure direction was well received by target audience.

Digital Content
2019
NORMA Americas Site

Served as the main content writer, editor and producer for this company's Americas website, tackling everything from technical articles and troubleshooting info to product descriptions, brand information and the creation of key videos.

Video Content
2023
Powersports Belt & Clutch Maintenance

Served as scriptwriter and producer for a short 'tips' video geared toward powersports enthusiasts. I've produced more than 30 videos for Dayco for their website, corporate events and trade shows.

NDS Professional Solutions Microsite
2023
NDS® Design Worx® Services Provide Design Support on any Size Project

For NDS, I regularly develop articles geared toward their customer base as well as handle the development of all case studies, which are used online, for social posts and for new business leads. This particular article was meant to educate the end customer on the value-add design services my client offers.

Weber Shandwick White Paper
2015
Engaging Today's Automotive Engineers

Helped lead the research and development of a white paper focused on the various communication channels that automotive engineers utilize in their day to day work.

Industrial Supply Magazine Byline
04/01/2021
Be Proactive with Preventative Maintenance

I regularly develop advertorial and bylined content for Dayco in my current role at SR PR. This article was geared toward the industrial marketplace and focused on creating a preventative maintenance program.

Corvex Connected Safety Blog
2019
Motivating Behavior with Science | Corvex

As a former ghostwriter for Corvex, I handled several blog entries for their website. The ask for this piece was to address behavioral economics and how it helps companies identify what really motivates employees.