Sarah Teach

Trend-based Pinterest ad

Discover’s top-performing Pinterest ad of 2024. When Pinterest told us that mix-and-match nails were a rising trend, I conceptualized this ad to blend into inspo-heavy feeds. Result: +496% video completions over benchmark.

Co-branded ad with NerdWallet

For a co-branded campaign with a famously irreverent partner, I leaned into a quippier tone—balancing brand alignment with a voice that resonated with NerdWallet’s audience.

Static digital ad

Writing creatively within the constraints of a regulated industry like credit cards can be tricky. I conceptualized and wrote this ad to highlight a major benefit without stepping outside our legal claim boundaries.

Debit card email ad

Friendly, persuasive, built to convert. We used subtle visual cues to nod to the holiday season without overwhelming the message.

Capital One cash refi banner

Capital One has swagger; Discover has charm. When we merged, so did our voices. This banner hits logged-in Capital One users with a fresh wave of Discover-esque warmth, while keeping Capital One’s signature BDE intact. (IYKYK.)

Devastating breakup text

Meta users don’t want fine print—they want tea. So I dumped “Fees” with a breakup text that goes straight for the drama as it announces Discover’s new $0 fee policy.

Online video ad

99 shopping carts, 99% acceptance rate. This quick-hit video turns a stat into a story, making a strong case for why Discover belongs in your wallet.

Online video ad promoting 5% cash back

Cash back at grocery stores and wholesale clubs means cash back whether you buy one roll of paper towels… or 20.

Homepage tile

Why share one when you can each have your own? I wrote this ad to show that adding a loved one to your Discover account gives them their own card and their own scoop of financial freedom.

Capital One awareness email

Capital One customers trust bold offers and straight talk. I wrote this post-merger email to introduce them to Discover Home Loans by combining brand storytelling with sharp benefit messaging: $0 fees, low fixed rates, and no need to refinance. All clarity, no fluff.

Direct mail inserts

To encourage card usage, I anchored this messaging in human need—financial progress, generosity, ease. The copy is designed to quickly answer, "Why should I care?"

Re-engagement email

Sometimes life throws off your momentum. I wrote this email to re-engage users who started a loan application but didn’t finish. I removed friction with three UX levers: low risk (soft credit check), low effort (fast application), and high reward (hitting PLAY on your goals again).

Re-engagement email

I focused on emotional resonance while keeping the message clear, confident, and benefit-driven.

Cardmember engagement email

When cardmembers add a user to their account, we see revenue increases. But we need to motivate people to action by telling them what THEY get out of it.

Awareness campaign email

This conversion-focused email copy made cardmembers feel seen, turning dry loan details into clear, motivating benefits. Using personalized language and a warm, confident tone to inspire trust and drive clicks, I turned financial hesitation into forward momentum.

Messaging derby email duo

The first email (click tile thumbnail to see) performed so well that it was added to the control rotation. In both emails, I created aspirational and succinct copy that invites customers to see their personal loan not as debt but as a vessel to achieve their goals.

Awareness campaign for new benefit

Discover Personal Loans had big news to share—no more fees of any kind. I collaborated with a UX designer to develop a campaign that delivered that message with unmistakable clarity.

Home equity loan landing page

The goal was simple: make the benefits of a Discover home loan instantly clear. I wrote concise, straightforward landing page copy that highlights low fees, competitive rates, and transparency—helping borrowers quickly understand what sets the offer apart.

Hospitality brand's water feature

The data was clear: our client’s guests were captivated by the resort’s water feature. To help attract new visitors, I wrote copy that channeled an ethereal mood, designed to flow seamlessly with the resort’s breathtaking imagery.

Softening the hard sell

As a home security company, we'd spent years selling people’s worst nightmare. We wanted to shift gears from fear-based marketing and instead sell peace of mind. This copy gently reminds users that protecting their family means more than just preventing break-ins. And we're here to help them access what's seen in the image: a family feeling happy and carefree.

Luxury hotel experience

To inspire a sense of calm, I curated a selection of soft, soothing “s” sounds—using sibilance intentionally, but stopping short of full alliteration to maintain a tone that felt refined and appropriate for our discerning audience.

Paid media copy

These ads ran during the peak of Amazon Alexa’s cultural relevance, tapping into smart home momentum. We refreshed the company’s aging slogan into a tighter, more memorable line—using the suffix “-er” to signal competitive advantages like safety, intelligence, and simplicity without sounding combative. And because home security buyers are often motivated by a desire for control and confidence, the messaging speaks directly to their need for empowerment.

See how we 4X'd traffic via SEO for this B2B

The B2B pharmaceutical consulting company Nuventra came to us with a problem: surprisingly, not many people wake up in the morning and Google "pharmacodynamics and pharmacokinetics consultants." My team got to work determining how to reach warmer leads, in the face of low-volume keywords. I launched the project and got momentum rolling. By the end of Knuclepuck's time working with this client, the client was so successful that it got acquired!

See how we helped this law firm grow organic leads exponentially

A one-person law practice came to us ready to grow. We began with a strategic information architecture, then dove into content creation. Momentum picked up after a site redesign and CMS migration. As we continued to roll out new strategies, more and more new clients began pouring in. By the end of my tenure at the helm of this site, the company had grown from a one-attorney operation to a thriving, award-winning law firm with several lawyers and paralegals on staff.

See how we mapped out a new target demographic

We explored and quantified a market opportunity and ultimately found we were missing a large chunk of market share because we were not specifically addressing this demographic's needs. Internal collaborators included marketing, SEO, finance, and HR.

Award-winning ESG report

I am one of two copywriters behind Discover's annual Corporate Impact (ESG) Report. We glean the previous year's most notable data and spin it into story form. (I'm particularly proud of pages 31, 37, and 42.)

10x Content: Why Exceptional Content Matters

What is 10x Content? The content that stands head-and-shoulders above the noise on social and SERP listings must be 10 times better than the current top result. Originally coined by Rand Fishkin, founder of Moz, "10x Content" has less to do with the quantity of content created and more to do with its quality.

Cloaking Around Behind Google's Back

You and Google have been seeing each other for a while now and things are starting to get serious. "This relationship is working out really well. Seriously, you're everything I want," Google says as it nuzzles in closer. You try to act normal but have to stifle a sigh, knowing you carry a dark SEO secret: you've been cloaking around behind Google's back.

Symantec SSL Certificate Not Trusted? Here's How to Fix It.

If I were a betting SEO, I'd wager that your company's website is its lifeblood. It's crucial, then, that your users feel safe while on your site. Savvy internet users will bounce like a bad check if they detect an inkling of insecurity.

Artificial Intelligence Definition Page

A Complete Guide to Cryptocurrency

Market Sector Explainer

B2B SaaS blog post

I ideated, outlined, and wrote this SEO-driven blog post for the B2B SaaS company Ignition, using my own keyword research.

Ex-Cop Is Killer Comic

Funnyman Tom Cotter will return to the island for the 7th annual Nantucket Comedy Festival. The former island police officer and runner-up on 2012's America's Got Talent will entertain the masses with his rapid-fire stand-up on Friday, July 18, alongside the writers, producers and cast of NBC's hit show Parks and Recreation.

Gray Seal Population Debate Rages on Nantucket

For many Americans, seals are little more than a childhood memory of a visit to the zoo. But for residents of Nantucket Island, the blubbery marine mammals are quickly becoming a topic of discussion saved only for trusted company.

Seahorsin' Around

Help, help! Two tiny seahorses are in desperate need of names, and you might be the only one who can save the day!

Event Program Booklet + Tribute to Anne Meara

Best showcase of my skills is on pages 8–9, where you'll find my tribute to the late Anne Meara, comedienne, actress, and mother of Ben Stiller.

Nantucket's Ladies' Man

Gorgeous and nude, she stretches luxuriously and perfects her posture before taking a dive to the depths of the smooth body of water sparkling before her.

Island Roost

The kind of silence that exists at the Linda Loring Nature Foundation–where you can see more sky than you ever imagined–is rare, even for Nantucket. The only perceptible sounds are the voices of birds, and Resident Naturalist E. Vernon Laux knows the songs of every one.

A Family Affair

Joe Donelan isn't one to grab the mic and crow about his winemaking prowess. In fact, it's hard to even get him to talk about himself. But catch him for a chat, and you'll find the founding owner of Donelan Family Wines casts a calming ...

A Snippet in Time

After decades spent traveling the globe, serigraph master, satire sculptor and painter Donn Russell chose to make his home on Nantucket. Long-time island art enthusiasts may recognize Russell's work from his eponymous gallery on Old South Wharf, which was active from 1978 to 2001.

Saving Slices of History

One would think that being a fine wine aficionado and restaurateur is enough of an enterprise in life. Mark Goldweitz, owner of the Nantucket Wine Festival, partner at several restaurants (including Grill 23, which is widely acclaimed as one of Boston's best steakhouses), and owner of full-service real estate management firm Garrison Square Management, is most passionate about his work reviving homes that are part of Nantucket's fabric.

Beetlemania Unearthed

If all the world's insects were to die, every human on the planet would be dead in six months. Think that's a bold statement? If all the world's insects were to die, every human on the planet would be dead in six months. Think that's a bold statement? Insects recycle used materials and put them back into the earth as usable substances. Without them, disease would take over; the ecosystem would collapse, and would take us down with it. There ain't no exoskeletons about it; insects are...

Broiled Warfare for Dinner

Theatre Workshop of Nantucket (TWN) cordially invites you to Dinner, the North American premiere of British playwright Moira Buffini's dark comedy.

Six Degrees of Spectacular

It was 1983 when a brilliant young con man was chewing his way through the Upper East Side's upper crust. Nineteen-year-old David Hampton played the same card several times over: he'd visit a wealthy household masquerading as a college friend of that family's Ivy League children.

A Playful Evening

A door slamming in your face may not be a traditional welcome, but it fits the bill this time around, as Theatre Workshop of Nantucket launches the season with an unconventional British farce. Each seat in the Noises Off audience offers a chair prize in the form of a second playbill—that is, a playbill within a playbill.

Slideshow tutorial on gardening

I guide my audience through a multi-step process, then outline my methodology in the final two slides. This was a live presentation, and you'll see my narration copy in the notes section at the bottom of each page.

Product setup guide

Our revenue stream was clogged—many customers weren’t activating their systems quickly after delivery. To address this, I partnered with UX, Product, and Customer Care to redesign the setup experience. We created a clear, step-by-step digital guide that empowered customers to get started. After launch, we saw a nearly 20% increase in customers who activated within 30 days of getting their products. Note: this is a pre-production writing example, not the final frame-by-frame product.

Should you outsource marketing to AI? A mid-market perspective

Ghostwritten for CEO. The core idea of this piece: This isn't the time to mimic bold moves just because they're grabbing headlines. Rather, this is a chance to reimagine what marketing could look like in your business and to build something smarter, leaner, and more future-ready.

Why Smart Marketers Are Dumbing Down Their Websites

Ghostwritten for CEO. The core idea of this piece: From fast load speeds to clear CTAs, here's how to make your website perform for both people and AI agents.

Why Mid-Sized Manufacturers Need a Fractional CMO

Ghostwritten for VP of marketing. My structured takeaways and persuasive analysis connect business challenges to the value of senior marketing leadership.

The Ultimate Blueprint for AI in Marketing

Ghostwritten for CEO. The core idea of this piece: AI needs to sit where decisions are made, not where data is stored.

95% of Generative AI Pilots Fail. Here’s How Mid‑Market CEOs Win.

Ghostwritten for director of AI innovation. My analytical tone translates MIT research into actionable guidance, and I structured clear steps and practical advice so CEOs can apply insights rather than just absorb data.