Reframe Publishing

Lifestyle writer & reporter // PR // Creative Multimedia Content + Career Coaching

United Arab Emirates

Contributing Editor:
UAE / UK / EU / US

MSN, Hype Magazine - What's On Nightlife UAE, EARMILK.com, Platinumlist.net, B-Change.me, Afterdark.co, Native Fashion and Lifestyle Journalism - Print, Digital, Audio podcasts, Bacardi Ladies Nights, AKS Nights/MTV India

PGCert Fashion and Lifestyle Journalism, London College of Fashion - University of Arts London, electronic deejaying, EMDI Dubai, Radio production, London College of Radio.
PR Communications Officer (beauty industry): Estee Lauder Companies, Aramis & Designer Fragrances, Givenchy Cosmetics & Designer Fragrances, LVMH, London

Portfolio
Musivv
A Page Out Of The 'Little Pink Book'

Roberta, or Bertie as some know her, could have been content to stay in the markets she was best familiar with. A year ago, driven from an inkling eleven years previous, she hit the shores of the UAE as a new base to expand her networks.

MUSIC

Musivv
DJ Sabrina Terence Blends Art and Music

Born and raised in Germany near Berlin, Sabrina had a passion for both music and art excelling in both subjects in school. However, she never thought that she would become a DJ, let alone an accomplished painter. ‍ ‍ Sabrina started her career as an interior designer.

B-Change
03/08/2016
DJ Bliss: The Emirati Producer and His Empire

It's a been more than a few weeks since the album release party of Made In Dubai by a true ambassador of the UAE, one who almost needs no introduction, Emirati personality known to all as DJ Bliss.

B-Change
03/03/2017
Silento in Dubai: A Quick Rap with the Star

The artist from Atlanta, Georgia - Silento, whose name he chose to mean 'less talk more action' performed an open air small concert and meet at greet at Boxpark, Dubai on Wednesday, March 1, 2017. On the night he did some Whip Nae Nae moves with the crowd, signed some autographs, and sang a little bit of his song Young Love.

B-Change
03/10/2016
Piknic Electronik Dubai: Daytime Clubbing Done Right

Piknic Electronik started if you can believe it, thirteen seasons ago from its initial beginnings in the picturesque sweet Parc Jean Drapeau in the city of Montreal, Canada. A pioneer in its unique positioning entailed a mix of quality cutting edge electronic dance music, showcasing House and mininal Techno but not limited to that, in its delivery of other sub-genres of electronica.

B-Change
03/30/2018
Driving Home with Dance FM's James Aramouni

James Aramouni is the bright encouraging, west-coast US accented sunshine voice of cheerfulness on his new show on drive time on Dubai's Dance 97.8 FM. The station which opened a year and a month's change continues picking up momentum in filling a gap desperately needed to represent the sound of all variations of electronic dance music, with an increasing reach in community involvement.

B-Change
04/18/2018
The Fatboy Slim Renaissance is Having its Day

The Fatboy Slim renaissance is having its day. You can't go to any supermarket or public coffee stop with a piped-in playlist without hearing the southern English Fatboy Slim aka Norman Cook's hits. The fifty something year old who is going strong as ever, is the founder of Southern Fried Records.

EARMILK
05/14/2019
Jamie Jones lends name on ten track slew compilation from kryptic duo's KryptoFabbrikk - EARMILK

Kryptofabbrikk Records celebrates fourth compilation "Aktive Vol 4" released 10th May on this cryptic label. Original track, "Glück Rework" and nine other curations by Sonya and Cesar Kryptonica makes a slew of Euro slaw. If you are looking for meat on the bones J Jones style of tech house from the deli aisle, this is for those who like the deeper darker tasty side of Tech.

B-Change
04/02/2018
Bachir Salloum Calls All Dreamers

Bachir Salloum an enterprising Lebanese DJ, Producer, and Event Organiser in Dubai tells us about his beginnings in electronic dance music, and his slots at hot ticket internationally branded gigs coming to our scene. My older brother had a lot of influence on me.

EARMILK
05/09/2019
Dale Howard resonates with new EP via Resonance Records - EARMILK

Dale Howard's two-track EP releases on label with superb psycho cartoon artwork sometimes a little reminiscent of a 10th May on Resonance Records. This is a Nagel, based out of Manchester & London, UK. This week's EP release includes " Voices" starting with a strong Tech House marching beat, kicking into insane levels of tidal wave bass, and graduating into rounds of circular cymbalism.

EARMILK
05/20/2019
Tana Mongeau deserves more than just "Facetime" [Video] - EARMILK

Tana Mongeau has moved on from seven or more theatrical original and collab tracks in which she features wacky rhyming rap style, fitting of a nineteen-year-old SoCal digital media character. Mongeau has matured a few years and launches her own more thoughtful electronica-pop airy ballad "Facetime" to her throng of fans on Saturday 19th May.

B-Change
03/12/2018
Who are Eli & Fur?

British duo Eli & Fur aka Eliza and Jennifer are Londoners and called themselves 'opposites.' Eli, initially interested in pursuing a future as a singer-songwriter at open mic nights, loved Michael Jackson, and Fur was a gung-ho electronic-head liking Depeche Mode and raucous drum and bass gigs, came together at age 16 in London.

B-Change
06/15/2016
The5 Team Up With Clean & Clear for New Campaign

The5 / Sony / Clean & Clear #SeetheRealMe hosted an Iftar in Dubai over June to talk about their latest involvement in the established 'See The Real Me' campaign. It features a mass request by The5 to 'crowd source' lyrics for their new song of the same title [#SeeTheRealMe] to support Clean & Clear's new campaign.

B-Change
11/28/2015
Dubai DJ Jon Besant: Getting People Together Is My Greatest Skill

Cindy is a freelance photojournalist, DJ, talent manager, & publicist originally from Seattle, and studied fashion and lifestyle journalism at London College of Fashion. YOUR FIRST NAME YOUR FAMILY/LAST NAME YOUR EMAIL ADDRESS YOUR TITLE YOUR BRAND Today we are speaking to DJ Jon Besant during his performances at The Village @ Yasalam 2015 on the sidelines of the F1 Abu Dhabi GP 2015.

Afterdark
Interview With Normski

This weekend MistaNormski plays May 6 from 1-10 PM at 'The Creche' event held at the Ministry of Sound parking lot with Alexis Raphael, Clive Henry and Alex Arnout. (Full event listing available here) To say this now East London resident is connected is an understatement.

Afterdark
Interview Spotlight: Pundit

Cindy Reframe talks with UK Bass DJ and producer Pundit to find out more about his music, influences, Trickstar Radio and Containment recordings. Tell us about your genre? For those not familiar with your sound, how would you describe it, the sound's history and meaning?

Afterdark
Maidstone The House Capital Of Kent

When you think your only choice to attend a big name life-changing experience of house music gigs, in the south of England, is London. Or perhaps Brighton, say, particularly, if you look at the knockout bookings schedule at The Arch on the seafront. And yes, definitely some activity in music happening in Bristol, no doubt.

MUSIC CONFERENCE: INDUSTRY

Afterdark
20 Years Of Cocoon Anniversary

Sven Vath and Johannes Goller, head of in Ibiza were interviewed at Pete Tong's International Music Summit on Friday 24th May by Ralph Moore; Remix Consultant for The Pet Shop Boys and EMI and Editor at Large, Mixmag. Moore asks Vath and Goller to recount Cocoon history, the tagline of which is "Dancing Since '99".

Afterdark
Review: Best Of November - BBC Introducing Live

BBCIntroducing Live 2018 @TobaccoDockVenue, Shadwell, London, 8-10 November. BBC Introducing Live is the newer arm of the 'Introducing' brand: A series of music networking conferences providing; gig showcases, areas of brand vendors, educational establishments, related charities and social help networks, and talks, talks, talks.

Afterdark
Interview: Danny Savage of DJ Growth Lab Live At BMC

Danny Savage who originates from Leeds started out organising and promoting music events. A turning point for him was putting on his event 'Filth' in his small hometown of Otley, West Yorkshire to a sell out crowd and booking Daley Padley, now known as the global sensation ' Hot Since 82 '.

Afterdark
International Music Summit (IMS) soon announces its schedule of talks with Adam Beyer, Ida...

IMS the music industry conference and showcase by originators and key influencers in the electronic music field for Europe and beyond is set to kick off 22-24th May 2019. Held in arguably one of the most sought out destination capitals of dance music on the White Isle of Ibiza, the summit is hosted at Hard Rock Cafe within the infamous playground of Playa den Bossa.

Afterdark
Review: Best Of October - London Music Conference

This year saw the launch of the London music conference taking place in east of the City locations, mainly the fab modern venue, Oval Space in N2, Bethnal Green, London. It was held a week before ADE in Amsterdam so it was fitting to combine the two conferences back to back.

Cindy Reframe Lifestyle Journalism
02/15/2019
Music Events in electronic dance music as an importable / exportable brand.

Music Events in electronic dance music as an importable / exportable brand. Music Events, which become successful in their originating city, become 'regionally' (locally) known. They face one aim; to become acclaimed, popular, prosperous, and eventually "industry": legends, icons, movements. Some are destined for world domination; a webbed network of instantly recognisable influence.

FASHION

B-Change
03/29/2016
Dubai Collections: Bouguessa Review

Day two saw the presentation by Bouguessa as part of the newly launched showcase #DubaiCollections - an initiative organised by the Dubai based PR Faux Counsultancy putting forward their full stable of designers. Supporting were Fashion Forward organising team in attendance.

B-Change
05/17/2016
How Can Fashion Designers in Dubai Stand Out?

The organisers of #DubaiCollections got together inspiring talks between shows. This talk on Day 2 at 5pm, introduced be Firras Alwahabi, reflected on how designers can engage the media and what to do in order to prep themselves to be media-ready. The role of the journalist here is an important one.

B-Change
05/10/2016
Anita Patrickson: How to Be a Celebrity Stylist

Every season of Fashion Forward holds a variety of relevant and inspiring industry talks in between shows and presentations and this season was no different. The only difference, after six seasons held at the Madinat Jumeirah Arena, was that the fashion showcase moved to the mostly outdoor Hai D3 location.

B-Change
10/25/2016
Review: Zaid Farouki at Fashion Forward Season 8

Zaid Farouki, a designer with his atelier at D3 Dubai Design District showed a presentation on Saturday afternoon, Day 2 of Fashion Forward Season 8 at Hai D3. For anyone who would stop at the Washington DC business studies graduate's atelier, for which he has a keen open door policy, they would be warmly welcomed and eagerly shown his works.

B-Change
03/29/2016
Dubai Collections: Dima Ayad Review

Dima Ayad showcased her Autumn Winter 2016 collections on Day 2 of the #DubaiCollections at the Burj Khalifa Annex, organised by public relations firm Faux Consultancy for which Ayad is part of a local based stellar roster.

Hype Magazine (Whats On Nightlife)
2016
Somewhere Over The Rainbow

Brighten up your day with super colourful clothing and accessories

B-Change
03/27/2016
Splash Fashions Goes Xcess

This season Splash Fashions, as productive as ever, put on their latest show entitled with a theme; Xcess. Guests on the Palm at the Asateer tent with a most photogenic entry hall, were given the memo to wear black and white and as always, attendees felt the graciousness of an excellent host.

Hype Magazine (Whats On Nightlife)
2015
Backspin

Eye Catching

B-Change
09/29/2016
Review: University of Sharjah Fashion Show 2016

This fashion show was an end of year showcase for the University of Sharjah Fashion Department (BA in Fashion Design & Textiles) combined with a few other designers who also wished to dovetail into the evening's program, produced by specialty fashion show organiser Pret Motif.

B-Change
10/28/2015
Mishael AlRajhi @ FFWDD 2016: Night And Day

dropcap]Monochrome. Yin Yang. Night and Day. Opposites. [/dropcap] These are just a few of the descriptions to this S/S 16 stark collection for men and women. The signature of black and white to this region, re-thought and challenged. Presented simply as AlRajhi's take on this 'Foundation'.

B-Change
10/18/2016
Review: ICONIC Youth Fashion Show 2016

Images by Cindy ReFrame Landmark's fashion flagship brand ICONIC hosted its first ever youth fashion show with student models showcasing the AW'16 collection. Held at the scenic Waldorf Astoria Hotel, on Palm Jumeirah Island, the drive in never fails to remind us of the splendor, extravagance and future possibilities of Dubai, the vision at Landmark [...]